Frími boutique rooms

About me

My name is Viola and Frími is my dream that grew over time. At the beginning of the adventure I did not know what it would become…

Yes there was the idea of making a B&B but this wasn’t enough: I wanted it to be something more than a special place to stay. I had in mind a space for different experiences such as a pilates class, a candlelit dinner or a Sunday brunch.


A place to keep close to your heart when it’s time to go home. I was very lucky to inherit this apartment in the centre of town. It took a year of intensive work and the help of friends who are industry experts to turn what was an elegant apartment into a new, magical space! Are you ready to fill it with all your stories?
Viola Villani

Viola Villani Frími Boutiques
“It seems only yesterday that I arrived and now I never want to leave. Here I have found an unforgettable place where I felt at home.”

Stay in touch


Via Guido Monaco, 9
50144 Florence, IT


+39 3939223671

Opening times

Check-in:  2.30 pm - 7 pm
Check-out: before 10.30 am