Frími boutique rooms

I’m here to help you experience this place and give you the chance to discover the lesser-known corners of the city.

I was born in Florence, and although I’ve lived in Milan, Brazil and the Tuscan countryside, this city has always been home.

That’s why I’d like to make you feel at home here, just as I do….
Hospitality is in my DNA. I love art, theatre, music and have tried to bring creativity into Frimi, which was once the home of my grandparents, Pupa and Forese.  

But the idea of a traditional B&B seemed boring to me. I wanted to create something more: a place for unique experiences, where a stay could turn into a special memory.
A place that will stay in your heart forever when it’s time to leave.

That’s why, as well as sharing my ‘secret places’, I’ve come up with some special experiences for you.

Would you like to know more?